Search Engine Optimisation (SEO)

Let us consider the problem - As an example, say a builder and who would like to be first on a search and so would every other builder! Obviously not everyone can be first!

Searching for "builder" on Google I found 127,000,000 only the first 10 are shown. So how would you refine your search?

Searching for "builder rainham essex" reduces the results to 10,500 still far too many.

Searching for "builder rainham essex chimney rm13" reduces the results to 272 but is still 27 pages! How many pages would you look though?

To be on the search list:-

• Search engines need to know that you exist.

• Your keywords need to match the searchers keywords.

• The more hits you get the better your ranking. But how do you get the hits in the first place, that's a bit like what came first the chicken or the egg.

• Your site ranking is importance so you need to be as high as possible.

• You can pay to be higher ranking as a sponsored site.

• Pay per click improves your likely hood of being found, but can be very expensive.

• Some companies charge for making lots of artificial hits on your site to increase your ranking. Be careful, if the search engine realises this, your site can be down rated or even blacklisted.
   

An insight into SEO

What is a search engine?
Web visitors generally use search engines to find sites that match their search criteria. The visitor enters words or phrases in the search box and the search engine produces a list of related sites. The search engine uses information that it has collected using indexing software agents, often called "robots" or "spiders".
These robots and spiders are programmed to "crawl" the Internet in search of new or updated web sites. The search engine becomes aware of a new site to visit and index when that site is submitted.

SEO can be time-consuming and an ongoing battle. But all this can be done for you, see our Special SEO Service Prices for 1StopHosting Clients  bottom of page.

Why is Search Engine Optimisation (SEO) important?

With literally billions of searches conducted every month search engines have essentially become our gateway to the internet.

Unfortunately getting yourself simply listed is not enough as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is ranked by a search engine the more clicks they will receive* with the top result receiving by far the largest proportion of all clicks, followed by the 2nd and so on.

How does SEO work?

Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “blue ipod nano”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list):

• Domain name.
• Page title.
• Page URL.
• H tags (<h1>, <h2>, <h3> etc.) pertaining to the Page Title and Page Content.
• Page content.
• Image alt text for blind persons and Search Engines.
• Internal links within your website.
• External links to your website - Mutual links ie if you link to my site I will link to yours don't count.

Below is some guidance on SEO

• Your keywords need to match the searchers keywords.
• The more hits you get the better your ranking. But that's a bit like the chicken or the egg debate.
• Your site ranking is importance so you need to be as high as possible.
• You can pay to be higher ranking as a sponsored site.
• Pay per click improves your likely hood of being found. These are marked "Sponsored links" on which some people tend to ignore.
• Some companies charge for making lots of artificial hits on your site to increase your ranking. Be careful if the search engine realises this, your site can be downgraded.
• basically the search engine is valuating your site on how well it is organised so that it can refer its searchers to it.
• Updating your site regularly. This will mean the search engine will have to constantly view your site to review its content.

Why should I submit my web site?
Submitting your URL to a number of search engines increases the odds of potential customers finding your site through traditional online searches. You can further increase your chances of being found through a search by adding relevant keywords to your home page title and text.
Search engines are one of the least expensive and most successful forms of online marketing. If you're serious about reaching new visitors, submitting your site to search engines is essential.

Why should I submit every month?
You want to keep your web site registration current. Link Pages move older links to the bottom of the list, and resubmitting puts you back on top. Search engines have a tendency to drop or lose sites from time to time. Resubmitting monthly ensures your site won't get lost. Some web sites offer "What's New" sections. Each time you submit, your site gets added to these lists.

Which search engines and directories do you submit to?
Our service submits to the major search engines and several hundred link pages. For a complete list of the sites to which we will submit your site, click here. Each month we'll send you a detailed report via e-mail listing all the search engines, directories and links pages that your site was submitted to, so you can keep track of the submission process.

When will I see my site listed on search engine sites?
After successfully submitting your web site to a search engine or directory, it's up to those organisations to list your site. Most search engines will send a "spider" to your site within a few weeks of submission. The spider will read and index your web site and schedule your site to be listed. It usually takes 6-8 weeks before your site appears on major search engines.

Why can't I find my site on any search engine after 8 weeks?
The most likely reason that you cannot find your site is that it has a low ranking in the search return. This may be because your site is not optimized for the keywords you entered. It is also possible that the search engine's "spider" has not yet visited your site and this is also adversely affecting the ranking and making it difficult to locate the site in the search return. If you continued to search through the search return, you would eventually find your site.

The easiest way to determine if your site is in the search engine's database is to enter the full URL provided with your submission order. For example, enter www.your-domain-name.com in the search box of the top search engine Google (www.google.com). If you are unhappy with your ranking, we suggest that you optimize your site to help improve your ranking.

What is a meta tag?
A meta tag tells the search engine what your site is about. The major search engines will review your site and read your meta tags to determine categories for your site. Meta tags tell the search engine your site's title, description and keywords. Without these tags, it's difficult for your site to achieve a high ranking on many major search engines.

Do I need meta tags?
Yes. If your site doesn't have meta tags, you're missing potential traffic. A web site without meta tags makes it difficult for a search engine to index your site correctly.

What meta tags should I add to my web site?

1. Title: The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords. An example of a good title would be, "Dave's Interior Designs - Decorating the Inside of England's Homes."
2. Description: Your web site description should be a 20 word summary of the content of your site. This description should contain some of the keywords and should avoid marketing jargon. An example of a good description would be, "A full service provider of interior design services - decorating, painting, furniture and colour schemes for your home." This what is shown on when your site is found on a search. If too long the your description will be shortened and end with "..."
3. Keywords: The Meta Tag Keywords should be those words or phrases that you think people will use when trying to look for a site like yours on search engines. You should incorporate many Meta Tags within your site's first paragraphs (50 words) and repeat them throughout the text. The right keywords for your web site should be specific enough to describe your web site's focus, yet general enough for potential customers to use as search criteria with search engines. Be sure to include your domain name, company name and product's name in the keywords.
   What are the best keywords to use?
   The best way to determine your keywords is to step out of your shoes and imagine yourself as one of your customers or prospects. How do you think these people will search for sites like yours? What keywords do you think they will enter into the search engines?
   Create a list of all of the words that apply to your business, including your business name, product names (both brand and generic names) and the names of the geographic regions you serve. You may also want to consider variations of these words (such as "dog, dogs, doggie, etc) and common misspellings of important keywords.
   When developing your list of keywords, you should consider all of the possible keywords your customers and prospects may use. Spend a few days thinking it over. Ask a few of your customers what keywords they would use. Build as large of a list as possible, while still keeping the keywords relevant to your business. Once you have a complete list, you can then rank the importance of the keywords to determine which are the most important to your company.
   Why do you limit me to 25 keywords?
   Some search engines will only allow us to submit 25 keywords on your behalf. Others compute the relevancy of your keywords by dividing the number of keyword matched in a search by the total # of keywords submitted. We therefore limit your keyword list to 25 keywords to ensure that you select keywords that are the most relevant to your site and that will generate the highest ranking in the search returns. Again quality better than quantity.
4. Description: Your web site description should be a 20 word summary of the content of your site. This description should contain some of the keywords and should avoid marketing jargon. An example of a good description would be, "A full service provider of interior design services: decorating, painting, furniture and colour schemes for your home."

Where do I place the meta tags?
The meta tags should be inserted between the <HEAD> and </HEAD> tags of your document.
Below is an example of how to format meta tags and where to place them:

<HTML>
<HEAD>
<TITLE>Your Site Title goes here</TITLE>
<META name="keywords" content="Your keywords go here, separated by a comma">
<META name="description" content="Your site description goes here">
</HEAD>

<BODY>

.. Page content is placed here ..

</BODY>
</HTML>

How do I get the meta tags you create for me into my web page?
When filling out the registration form, you should use the same title, description and keywords as those specified in the meta tags included in your site's code. To ensure this process, you can use our meta tag generator. At the end of the registration process, you will receive an e-mail with auto-generated meta tag code for your site. Simply copy and paste this code into your HTML editor and then upload the page to your server. This can be done for you, please enquire.

Use our Search Engine Submission services to maximise the chances your business can be found online. We will optimise and submit your website to hundreds of search engines and directories worldwide to help you unleash the full potential of your online business.

SEO Service - Make sure your website can be found

SEO is an uphill battle - the goal posts keep moving. Should you manage to get to number one position, then the person who was at number one will look to see how you have achieved it and go one better so you are no longer number one. Use our Search Engine Submission services can do a lot of this work for you to make sure your website can be found online. I would love to promise you number one position but being realistic you might archive that for some keyword searches but not for all. The position you actually achieve depends on many factors. Choose the solution that is best for you below with our comparison table of Search Engine Submission packages which are only available for domains hosted by 1StopHosting...

Our SEO Services	Basic Traffic	High Traffic	Super Traffic	Extreme Traffic
12 Monthly Re-submissions	YES	YES	YES	YES
Monthly Reporting via Email	YES	YES	YES	YES
Personal Control Panel	YES	YES	YES	YES
Meta Tags Generator	YES	YES	YES	YES
Free Customer Support	YES	YES	YES	YES
Submit to 100 Search Engines	YES	YES	YES	YES
Submit to Over 400 Search Engines		YES	YES	YES
Guaranteed Listing in Google		YES	YES	YES
12 Months Guaranteed Inclusion		YES	YES	YES
Personal Keywords Research			YES	YES
Free Personal Account Manager			YES	YES
Ranking Performance			YES	YES
Link Popularity			YES	YES
Website Analysis				YES
Competitive Analysis				YES
Statistical Analysis				YES
Optimisation Instructions				YES
Price to 1StopHosting Clients	£30.00+vat	£75.00+vat	£150.00+vat	£225.00+vat

Other companies submit to 2,000 search engines. Why do you only submit to 400?
We've seen these offers, too. How many search engines do you go to when you're looking for something on the Internet?
Submission companies that offer 2,000 submissions are simply sending your web site to small niche directories. These pages may no longer exist and in many cases were set up to collect e-mail addresses to use or sell. Be careful if you're using one of these submission services.
In the web site promotion game, quality wins over quantity. If 100 companies SEO is as good as your SEO then you could be the 100th on the list. Even if you come top today, tomorrow somebody could be better than yours!

BASIC TRAFFIC - Includes

12 Monthly Re-submissions

Your site will be submitted each month for a full year. Submitting your website manually to one search engine is not enough. Submitting manually to hundreds, each month, is impossible. We submit your site every month, to make sure search engines will not drop your listings.

Monthly reporting via Email

Monthly summary submission reports are sent to you by email. Once a month, immediately after your scheduled monthly submission, we will send you detailed report that lists out all the search engines and directories that your site was submitted to, so you can keep track of the submission process.

Personal Control Panel

Using your control panel, you can manage the data of sites you submitted, change your keywords and title and generate Meta Tags for your site. Customers of the more advanced plans will have access to their keywords research, optimization instructions and ranking performance.

Meta tags generator

Meta tags generator Get access to our professional Meta Tags generator. The importance of Meta tags for your web site can't be emphasized enough, as they are the first to be checked by the search engines. The Meta Tags generator will help you to create proper Meta Tags for your website.

 

HIGH TRAFFIC - The above features plus

Submit to 400 search engines

We will submit your website the top 400 search engines which cover over 95% of all searches

Guaranteed listing in Google

As long as you follow Google’s guidelines we will guarantee your site will be listed within Google!

12 months guaranteed inclusion

Typically, web site owners have little control over when the search engines list and drop their website. With this plan, we guarantee that your web site will be listed for a whole year.

 

SUPPER TRAFFIC - Plus all the above features

Personal Keywords Research

The most important task of search engine optimization, and by far the trickiest and the hardest to accomplish is finding the right keywords (search phrases). With this plan, our marketing professionals will review your website and will come up with a list of keywords that are the most effective for your website. Each of the keywords is chosen very carefully using the following procedure:

Targeting - The keyword must reflect your exact product and service offerings, your geographical availability and your desired audience, so that it will drive to your website such customers that you will be able covert into buyers.

Popularity - The keyword must be used by search engines users, as there is no point in using a keyword that nobody is searching for. We will actually provide you with the exact numbers of how many times people searched for your keywords and their variations last month in the top search engines!

Competition - The keyword must pass our competitive analysis test, which includes a competitive analysis on each specific keyword in conjunction with your website and your competitors' websites. Our marketing professional run this test using our unique innovative technology.

Ranking performance

We will provide you with a detailed report of how your website performs in the top search engines. We will crawl 100 results within each of the search engines, for each of your keywords, saving you hours of work. The ranking report will provide the following information about your site:

Link popularity

Link popularity is a display of the number of times the search engine has a reference of other websites linking to yours. This can have an impact on your position in some search engines. When other websites list a link to yours, some engines find that to mean your site is more valuable and increase the possibility of you showing well. For those engines that provide this information, the higher the number the better.

 

EXTREME TRAFFIC - Plus all the above features

Website analysis

We will analyze your website from the perspective of a search engine. Every element of your web page will be closely inspected, results in detailed instructions telling you where to make specific changes in your web page. We do not rely on the general guidelines published by the search engines. Our analyzing system is based on the research of thousands of top ranking web pages on the search engines, along with data taken live, in real time, from the top-ranking websites. We compiled this huge amount of data, combined with reverse analyzes of the search engines, into a sophisticated advisory system that is constantly updated by continuous research.  

Competitive analysis

Query the search engines and take a look at the websites that are listed higher than your own. We will give you the ability to run a comparative analysis of a specific competitor's URL. We will provide you a side-by-side comparison, thus giving you the ability to see what your competitor has that you don't, or what you have that your competitor doesn't.

Statistical analysis

We will provide you with an exact score of your web page, for each of the properties, elements, keywords and the combination of all. The score is compared with the statistical data we have collected from thousands of highly ranked sites, along with the statistical data of your competitor. We use these scores to provide you with detailed step-by-step instructions of how to optimize your website:

Times Keyword Found

Times Variant of Keyword Found

Total Number of Words

Keyword Weight

Keyword Prominence

Number of immediate Keyword repeats

Optimisation instructions

We will provide you with detailed instructions of how to fully optimize your website, not leaving even one element that is meaningful for search engines untreated: Colour text and background META Refresh Tag Frames Hidden Input Tags Uses Java/VB script Number of Hyperlinks on Page Number of Hyperlinks with Keyword Number of times keyword found within hyperlinks Page Title META Keywords META Description Page Heading URL Hyperlinks URL Hyperlink Text Image ALT Tags Comments Page Body Text Content

We will optimise and submit your website to hundreds of search engines and directories worldwide to help you unleash the full potential of your online business.

More information or to order

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