Searching for "builder" on Google I found 127,000,000 only the first 10 are shown. So how would you refine your search?
Searching for "builder rainham essex" reduces the results to 10,500 still far too many.
Searching for "builder rainham essex chimney rm13" reduces the results to 272 but is still 27 pages! How many pages would you look though?
To be
on the search list:-
-
Search engines need to know that you exist.
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Your keywords need to match the searchers keywords.
-
The more hits you get the better your ranking. But that's a bit like the chicken or the egg debate.
-
Your site ranking is importance so you need to be as high as possible.
-
You can pay to be higher ranking as a sponsored site.
-
Pay per click improves your likely hood of being found,
-
Some companies charge for making lots of artificial hits on your site to increase your ranking. Be careful if the search engine realises this, your site can be downrated.
An insight
into SEO
What is a search engine?
Web visitors generally use
search engines to find sites
that match their search
criteria. The visitor enters
words or phrases in the search
box and the search engine
produces a list of related
sites. The search engine uses
information that it has
collected using indexing
software agents, often called
"robots" or "spiders".
These
robots and spiders are
programmed to "crawl" the
Internet in search of new or
updated web sites. The search
engine becomes aware of a new
site to visit and index when
that site is submitted.
Below is some guidance on SEO this can be for you, see our SEO Service Prices bottom of page.
-
Your keywords need to match the searchers keywords.
-
The more hits you get the better your ranking. But that's a bit like the chicken or the egg debate.
-
Your site ranking is importance so you need to be as high as possible.
-
You can pay to be higher ranking as a sponsored site.
-
Pay per click improves your likely hood of being found,
-
Some companies charge for making lots of artificial hits on your site to increase your ranking. Be careful if the search engine realises this, your site can be downrated.
Why should I
submit my web site?
Submitting your URL to a
number of search engines
increases the odds of potential
customers finding your site
through traditional online
searches. You can further
increase your chances of being
found through a search by adding
relevant keywords to your home
page title and text.
Search
engines are one of the least
expensive and most successful
forms of online marketing. If
you're serious about reaching
new visitors, submitting your
site to search engines is
essential.
Why should
I submit every month?
You want to keep your web
site registration current. Link
Pages move older links to the
bottom of the list, and
resubmitting puts you back on
top. Search engines have a
tendency to drop or lose sites
from time to time. Resubmitting
monthly ensures your site won't
get lost. Some web sites offer
"What's New" sections. Each time
you submit, your site gets added
to these lists.
Which search engines and
directories do you submit to?
Our service submits to the major
search engines and several
hundred link pages. For a
complete list of the sites to
which we will submit your site,
click here. Each month we'll
send you a detailed report via
e-mail listing all the search
engines, directories and links
pages that your site was
submitted to, so you can keep
track of the submission process.
When will I see my site listed
on search engine sites?
After successfully submitting
your web site to a search engine
or directory, it's up to those
organizations to list your site.
Most search engines will send a
"spider" to your site within a
few weeks of submission. The
spider will read and index your
web site and schedule your site
to be listed. It usually takes
6-8 weeks before your site
appears on major search engines.
Why can't I find my site on any
search engine after 8 weeks?
The most likely reason that you
cannot find your site is that it
has a low ranking in the search
return. This may be because your
site is not optimized for the
keywords you entered. It is also
possible that the search
engine's "spider" has not yet
visited your site and this is
also adversely affecting the
ranking and making it difficult
to locate the site in the search
return. If you continued to
search through the search
return, you would eventually
find your site.
The
easiest way to determine if your
site is in the search engine's
database is to enter the full
URL provided with your
submission order. For example,
enter www.your-domain-name.com
in the search box of the top
search engine Google
(www.google.com). If you are
unhappy with your ranking, we
suggest that you optimize your
site to help improve your
ranking.
What is a meta tag?
A meta tag tells the search
engine what your site is about.
The major search engines will
review your site and read your
meta tags to determine
categories for your site. Meta
tags tell the search engine your
site's title, description and
keywords. Without these tags,
it's difficult for your site to
achieve a high ranking on many
major search engines.
Do I need meta tags?
Yes.
If your site doesn't have meta
tags, you're missing potential
traffic. A web site without meta
tags is tough for a search
engine to place correctly.
What meta tags should I add to my web site?
- Title: The title is probably the most important part of your site to evaluate, as it is the most frequently searched component by search engines. It should state exactly what your site is about and include your most important keywords. An example of a good title would be, "Dave's Interior Designs - Decorating the Inside of England's Homes."
- Description: Your web site description should be a 20 word summary of the content of your site. This description should contain some of the keywords and should avoid marketing jargon. An example of a good description would be, "A full service provider of interior design services - decorating, painting, furniture and colour schemes for your home." This what is shown on when your site is found on a search. If too long the your description will be shortened and end with "..."
- Keywords:
The Meta Tag Keywords should be
those words or phrases that you
think people will use when
trying to look for a site like
yours on search engines. You
should incorporate many Meta
Tags within your site's first
paragraphs (50 words) and repeat
them throughout the text. The
right keywords for your web site
should be specific enough to
describe your web site's focus,
yet general enough for potential
customers to use as search
criteria with search engines. Be
sure to include your domain
name, company name and product's
name in the keywords.
What are the best keywords to use?
The best way to determine your keywords is to step out of your shoes and imagine yourself as one of your customers or prospects. How do you think these people will search for sites like yours? What keywords do you think they will enter into the search engines?
Create a list of all of the words that apply to your business, including your business name, product names (both brand and generic names) and the names of the geographic regions you serve. You may also want to consider variations of these words (such as "dog, dogs, doggie, etc) and common misspellings of important keywords.
When developing your list of keywords, you should consider all of the possible keywords your customers and prospects may use. Spend a few days thinking it over. Ask a few of your customers what keywords they would use. Build as large of a list as possible, while still keeping the keywords relevant to your business. Once you have a complete list, you can then rank the importance of the keywords to determine which are the most important to your company.
Why do you limit me to 25 keywords?
Some search engines will only allow us to submit 25 keywords on your behalf. Others compute the relevancy of your keywords by dividing the number of keyword matched in a search by the total # of keywords submitted. We therefore limit your keyword list to 25 keywords to ensure that you select keywords that are the most relevant to your site and that will generate the highest ranking in the search returns. Again quality better than quantity.
Where do I place the meta
tags?
The meta tags
should be inserted between the
<HEAD> and </HEAD> tags of your
document.
Below is an example
of how to format meta tags and
where to place them:
<HTML>
<HEAD>
<TITLE>Your Site Title goes
here</TITLE>
<META
name="keywords" content="Your
keywords go here, separated by a
comma">
<META
name="description" content="Your
site description goes here">
</HEAD>
<BODY>
.. Page
content is placed here ..
</BODY>
</HTML>
How do I get the meta
tags you create for me into my
web page?
When filling
out the registration form, you
should use the same title,
description and keywords as
those specified in the meta tags
included in your site's code. To
ensure this process, you can use
our meta tag generator. At the
end of the registration process,
you will receive an e-mail with
auto-generated meta tag code for
your site. Simply copy and paste
this code into your HTML editor
and then upload the page to your
server.
Other companies submit to
2,000 search engines. Why do you
only submit to 400?
We've
seen these offers, too. How many
search engines do you go to when
you're looking for something on
the Internet?
Submission
companies that offer 2,000
submissions are simply sending
your web site to small niche
directories. These pages may no
longer exist and in many cases
were set up to collect e-mail
addresses to use or sell. Be
careful if you're using one of
these submission services.
In the web site promotion game,
quality wins over quantity. If
100 companies have as good as
your SEO then you could be the
100th on the list. Even if you
come top today, tomorrow
somebody could be better than
yours!
Use our Search Engine Submission
services to maximise the
chances your business can be
found online. We will optimise
and submit your website to
hundreds of search engines and
directories worldwide to help
you unleash the full potential
of your online business.
To
order, email me with which
package you wish to order your
domain name and contact details.